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The problem: Discussing contraception is often left until the heat of the moment, at which point many people don't feel comfortable broaching the subject at all.
The insight: If you bring safe sex into the open right from your first interaction, there's no need to feel awkward raising it later on (no pun intended).
The Solution: Durex teams up with dating apps like Tinder, Grindr and Bumble to provide a safe sex badge people can elect to display on one of their profile pictures, alerting potential futures shags from the get-go that if you do end up getting jiggy, condoms will be required.
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